Hills stopped you betting on ante post horses over the counter about 3 years ago, they want all their ante post liabilities managed by the machine and whatever they've programmed it to allow, so naturally stakes are usually restricted.
We can all see the direction of travel; more and more of us have online accounts restricted and all high stret bookmakers will continue to close shops, less and less bets/money placed on horse racing in particular so funding the sport spirals into an even deeper crisis, and even this clown outfit of a government are using language that puts gambling on the same level as vape shops and illegal trading.
And there's no reverse button in life....
Once again I am stunned, but thanks for the info Ista
Not sure why this hasn’t this been reported in the racing press as it’s a pretty fundamental change to LBO bet acceptance, regardless of nowadays being able (or not) to get on or/and affordability checks etc?
Next time I am in a local Lad/Coral i’ll check whether they have followed suit on ante post Horses
This strategy smacks of turnover migration and liability management.
Migration of over the counter business to machines (SSBT’s) and then the natural progression for the customer to use their phone app - no LBO required
Liability management where computer manages acceptance and liability, without having to trust staff to comply with acceptance procedures - result higher margin, although less turnover IMO
So bookmakers ARE partly masters of the own demise as through their LBO business migration strategy to online and business restrictions through supposed liability management, together with overt promotion of alternative products such as Football and AWP’s, then Horse Racing turnover continues its ever increasing decline trend and LBO closures continue
I believe the Horse Racing Levy is at a record level at the moment, but this has been delivered through higher margin off a reduced declining turnover……..great as a one off year but this cannot be sustained as margin is by nature ‘volatile’ and taking more from less custom is a path to business failure
The future doesn't look great for FJ’s betting enjoyment and ante post Festival betting etc…..unless that is we become perennial losers, then we shouldn’t have any problems whatsoever
