Wayward Lad
Member
- Joined
- Apr 2, 2024
- Messages
- 888
- Reaction score
- 539
- Points
- 63
The Cash Out option clearly works for Denise and I think they were the first to offer it…..First to market and all that and from the biggest online bookmaker by far (£3.5B), probably bigger than Flutters portfolio of bookmaker/accountantsYeah that was really interesting and shows that there is definitely value backing those who lose. They’re deliberately overpricing them.
However, my view is that AP prices are so short theses days because of cash out. Prices condensed around 6-7 years ago when cash out caught on. If we removed that, the corollary should be increased prices. But we’d never get that.
Frank’s example re French horses for the Triumph is a good one. I get that you could back 5 and cash out the underwhelming ones whereby you’re creating a free shot. And that’s why they price the majority at 12/1 - 16/1 before their UK/IRE debut. However, would he offer 25/1+ without cash out?
As to Hickey saying he disagrees with Cash Out for AP bets, then this appears the Company line as I can have double the current price of a horse at Cheltenham and the ‘offer’ is 5% above stake……treble the price and it’s still 5% !
Hickey is an example of how many bookmaker PR reps and their traders think, in that everything is about margin and not gross win
When betting tax was on point of sale then margin was the key as the margin needed to be bigger than the tax %
However after tax was changed to be on gross win most bookmakers didn’t change their trading approach/strategy, thereby continuing to look mainly towards the margin from the customer, not the gross win
So whereas Hickey and his ilk don’t think Cash Out should be offered on AP bets, they continue to fail to understand the average customer and what turnover/profit their Companies are losing as a result and why Denise is continuing to kick their arse !