Originally posted by Istabraq
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You may have noticed Ladbrokes, Coral and Bill Hills move to more "brand" led advertising, and product features - i.e creating a connection with the brand, a feeling it "for people like me", over lots of "offer offer offer" stuff. In addition to putting 25% of advertising behind safer gambling messages. Feeling is amongst bookies that's what's coming.
That depends on the government getting round to it though. Regardless of political opinion, the current government despite having a huge majority is borderline incompetent. They've no agenda set from their leader (who spends large parts of meetings derailing them to make jokes and Classics references) and they seems to not even understand how to utilise the power they have practically
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